Web Marketing (SEO - PPC)
Search Engine Optimization
Search Engine Optimization, defined as the use of various techniques to improve a web site's ranking in a search engine and thus
attract
more visitors.
Even if your website is designed in a very appealing manner it would be useless if people could not find it; creating a search engine
friendly website allows users to flow from a search engine to it.
SEO advantages:
- Gain more traffic
- Increase brand awareness.
- Gain market power; a high site ranking is synonymous with expertise and authority.
(PPC) Pay Per Click
Pay Per Click Advertising Pay Per Click Advertising is a form of paid advertising that is offered
by Google, Yahoo, Bing, etc.
that allows you to position an ad of your website in a sponsored advertising area.
Pay Per Click (PPC) advertising offers you an effective way to attract customers to your usiness.
Whether you have a Web site or not, you can use Pay Per Click ads to reach customers online.
